Public Relations Services | 121 Group

Public Relations Services

At 121 Group, one of our main services is helping you change the way people think about you, your company, and your products or services.

Our wide array of public relations services can create amazing opportunities to mold your public image, executing them in ways that shape and cultivate the way your brand is perceived. Our public relations programs are completely customized to each client’s needs. They’re high touch, results oriented, and fully responsive to ROI models clearly communicated prior to launch.

Among our services:

Corporate Brochures Annual Reports Press Kits News Releases Feature Articles

Media Research/Contact News Conferences Press & Analyst Tours Online Press Rooms Spokesperson Training

Corporate Image Programs
What distinguishes you from your competition? What is your company brand? How should you integrate your brand in with all of your communications, inside and outside your company? How are your company and its products perceived?

Public Relations Campaign Planning/Implementation
If your PR campaigns are floundering, over-bloated or even non-existent, let us help you set them up for successful outcomes. We cut through the fluff, diversions and nonsense that our less experienced colleagues tend to deliver. We plan in great detail, incorporating crucial campaign metrics and milestones, and allocate the appropriate personnel and deliverables to achieve optimum efficiency and results.

Crisis Management
Public relations firms are never so helpful as when your company encounters a crisis—at least, that’s what some PR practitioners would have you believe. We contend that we play equally critical roles well before a crisis occurs.

In our experience, a crisis is not the appropriate time to work out how your company will respond to any number of pressures that inevitably pop up. That’s not when you wonder how to handle internal and external communications that could affect your company image for years to come. Our Crisis Management Response Program lets you lay out – in advance - exactly who does what, when, and how…should a crisis occur.

CEO Expert Programs
Your highest level managers represent a goldmine for your company. Who better understands your products and their potential than your best people? They’re experts in their field, but who else knows that besides you?

A well executed CEO Expert Program positions your CEO and other appropriate individuals as recognized experts in your industry. It creates high profiles, gets their names known, and creates unparalleled respect and renown for your company and products. It’s the same kind of program that made Chrysler’s Lee Iacocca so well known a few years ago, or Victor Kiam of Remington (“I liked the product so much I bought the company!”).

How is the 121 Group PR style different from the agency down the street that keeps sucking up your budget with minuscule results? Knowledge… We're sticklers on knowing your industry, your company and your products and services inside and out. We're not kids just out of PR school... we're savvy business people and it shows in our work. Execution… We settle for nothing short of perfection in PR planning and implementation. We don't overlook opportunities and we don't drop the ball. Creativity… Outside-the-box thinking that presents you and your products in effective, innovative ways that catch the eye of editors. Assertiveness… We charge ahead full speed and we just don't give up. Ever.