How To Double Your Marketing Results
For Half The Cost
Over the years, we’ve been privileged to peek inside the marketing programs of hundreds of companies in countless industries. In doing so, it’s always struck us how many marketers are throwing money away on poorly thought out marketing strategies, tactics and campaigns.
Are you in the same boat as these other businesses? Are you throwing money away as you attempt to gain new customers, money that could otherwise be helping your business grow faster? If you knew where this money was being wasted, you could put more of it on the bottom line of your balance sheet and into your checking account.
Fortunately, spotting the waste is not as hard to do as some business owners and marketers think.
It’s no secret that some marketing methods can actually work effectively than 95% of those traditional methods you or your competitors may be using, and you can actually double your marketing results by taking a closer look.
Just how good are those traditional methods? Ask yourself the following:
- What marketing methods are you using to locate and acquire new customers/clients?
- How do those methods differ from what you used when you first started in business or first took over the marketing function for your company?
- How do they differ from the methods used by your industry or profession 20 years ago?
- Do your advertising or direct mail campaigns produce a sizable profit for you every time you run them? (Equally important—do you have a way to measure this?)
- Do you map the results of every mailer, ad, commercial, website or email campaign, using a system that will give you consistent, predictable results month after month?
- What kind of response rates are you getting from your marketing efforts?
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Are you satisfied with those response rates?
If you’re using the same methods you used 20 years ago,
you could very well be wasting money.
It’s a different world today, and in many cases, the most efficient methods of reaching, selling and keeping customers have changed radically. Newspaper ads don’t pull like they used to—market penetration and readership have dramatically decreased. Broadcast doesn’t always pull like it used to—with so many more radio, cable and satellite stations, markets are fractured almost beyond recognition. Even direct mail doesn’t work as well as it once did--postage rates and the cost of printing climb higher every year.
If you’re still doing what you always have done, just remind yourself of the definition of insanity:
“Doing the same thing over and over and expecting a different result.”
Is that you? The truth is, unless you try something new, your results may never get any better.
Here are a few alternative marekting methods ideas you should consider:
. Online Marketing:
Look at your website. Is it set up to capture leads? If you’re selling any kind of service or product, it should be! Even very small improvements in lead generation off your website can result in annual sales increases of 20-50%, according to our experience.
. Email Marketing:
Are you doing any email marketing? The costs are minimal, and the results can be phenomenal. Countless businesses have discovered that they can increase revenues substantially just by sending out regular emails to their customer base and (if you do it correctly and legally) to new prospects.
. Social Marketing:
Are you aware of the incredible power of social marketing in generating new and very well qualified leads? If not, ask us about it. You'll discover why Social Marketing has become one of the fastest media ever. For example, did you know that more people visit Facebook every day than visit Google? With a social marketing program implemented by social marketing experts, many of those consumers could be converted to prospects and diverted over to your online sites. Hoards of new traffic can be visiting your site within minutes of setting up your own properly organized social marketing page. Every resulting lead you get is 100% free!
If you really want your business to be successful, you must step out of the box and look at the way businesses in other industries market themselves and operate their enterprises. By adopting certain strategies, you can take your business light years ahead of your competition, and literally, leave them in the dust.
And if that doesn’t convince you, remember that you can utilize tools like website lead generation, email campaigns and social marketing more inexpensively than many of other forms of marketing you’ve been using to date.
Ready to double your marketing results? Only question is…are you ready to start?
Call us at 949-951-1790